Joanne was born, raised and educated in England. She completed a BA (Hons) Degree in Business and has been a competitive bodybuilder since 1985. In 1992 she moved to Australia in 1992 and started Personal Training business and then moved to the United States in 1993 and started personal training and nutrition business. She presently lives in Malibu and offers one on one training/coaching from locations in Venice (Gold's Gym), Malibu & Santa Monica.
Competition Resume: Joanne first competed at age 17, turned professional at the age of 22. She has won the following: British Bodybuilding Champion (overall), European Bodybuilding Champion (overall), World Champion (overall), Ms Olympia finalist, and competed for 13 years, just too many shows to list. She retired from competition to concentrate on my training business, triathlons and yoga for fun.
From the youngest age I have always been involved in sports. First it was my running, then weight training, competitive bodybuilding for many years. Then on to Triathlons, Pilates/Yoga … always running and weights, my two greatest loves.
A large portion of my work is with clients who have to be 'Camera Ready'… Fitness models, competitors and Actors. Have competed on stages all over the world since being a teenager, the conditioning aspect has always been my forte. I know from personal experience the ins and outs of dieting, I know how the body responds to the influences imposed on it and I know how to overcome the obstacles we all face.
When I retired from competition I found by metabolism was quite compromised from the years of dieting and it was then that I really dedicated myself to the nutrition aspect of long term conditioning. To this day this still fascinates me. What I needed to know was not to be found in the weight loss industry (an outdated, invalid dinosaur of an industry that fails most everyone) nor was it to be found in the fitness industry (incredible yet short lived results). By studying clinical nutrition and physiology the answer became very clear. Creating the correct internal environment enables the body to release body fat, build muscle, re-fuel efficiently … perform optimally.
So many personal trainers (and even health clubs) offer no nutritional guidance at all and most of those who do simply offer a generic weight loss program that don’t promote compliance or longevity. The gyms of the world are full of people who never change, people train for marathons and never drop a pound, others lift weights year after year and never see a muscle, we add a few years and what worked before fails us Nothing works without nutrition and yet so few health professionals equip their clients with the knowledge they need.
My intention with all my clients is not to insist they commit to a strict nutrition program, my intention is to provide an education on nutrition and exercise, my belief is that with solid information people make better choices all by themselves.